May 10, 2026

Seemingly overnight, my feed became littered with hundreds of students promoting AI study apps. I take a look at its origins, why it exists, and why these videos are suddenly everywhere.

Sources

1. this ai study app makes $100k/mo. here's how (no-code)

   @SuperwallHQ (Youtube)

2. What is a UGC creator? (Hootsuite)
3. What makes user-generated content more helpful on social media platforms? Insights from creator interactivity perspective
4. Guerrilla Marketing (Wikipedia)
5. @kidwithcrocs (Instagram)
6. Influencer self-disclosure practices on Instagram: A multi-country longitudinal study
7. Endorsements on Social Media: An Empirical Study of Affiliate Marketing Disclosures on YouTube and Pinterest
8. Cluely's UGC strategy X thread

   @im_roy_lee (X fka Twitter)

9. Is Cluely Scamming Investors? The $120M Red Flags (3:27)

   @lobstercap (Youtube)

10. Harvard Dropout: “Hard Work Is Dead!” Use AI to CHEAT And Get Rich | Roy Lee

    @jackneel (Youtube)

11. AI Bubble (Wikipedia)